Digital Marketing: additional resources
Past projects
StanMark Project
The StanMark Project aims to bring together researchers and policy-makers to establish a set of standards for marketing foods and beverages which would be acceptable to the main stakeholders. It aims to protect child health by bringing together scientific policy-making expertise, in order to develop international standards for marketing foods and beverages to children.
To learn more about the StanMark Project:
Mobile Applications
The Change4Life Food Scanner application was developed by the NHS. It lets you look at the sugar, saturated fat and salt in everday food and drinks. You can scan the barcodes of more than 140,000 products and get tips and hints along the way. The app is a fun and engaging way to help individuals and their family make healthier food choices. To download it, click here.
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Summary of techniques used to market food and beverages to children.
Based on the WHO Marketing foods high in fat, salt and sugar to children: update 2012-2013 report
| Placement of online advertising |
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| Product placement and branding |
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| Viral marketing |
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| Sponsorship |
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| Direct marketing |
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| "Advergaming" |
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| Point of sale and product promotion |
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| Integrated marketing |
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| Interactive and user-generated marketing |
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